ONLINE VIDEO COURSE

CRISIS: RISK OR OPPORTUNITY?

The Basics of Crisis Communications For Everyone

Do you know the difference between crisis management and crisis communications? How about your crisis communications plan - do you know if you are part of your organization's crisis response team and in which situations you may become your company's spokesperson?

Mastering crisis communications has become a must-have skill for every expert and manager in organizations. The recent Corona crisis showed us that no one is safe: next time when the crisis hits, it might be you who might be in the hot seat. Are you ready to protect your company's reputation and turn a crisis into an opportunity?
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FOR WHOM THIS VIDEO COURSE IS:

In this course you learn how to master crisis communications for your organization. You should consider taking it if you are: 
  • A junior PR person striving to become better at crisis communications;
  • An entrepreneur who cannot afford a PR agency to manage your crisis communications;
  • An expert or corporate manager if you know that you could become a part of the crisis response team in your organization;
  • A lawyer who would like to know more about crisis communications from the perspective of a communicator. 

WHAT YOU WILL TAKE AWAY?

In this video course you will learn: 

  • What crisis communications is compared to crisis management; 
  • Different types of crises and the different stages a crisis can take.
  • What are the most probable sources of crisis for your company;
  • How you can recognize a crisis in time and get ready for it; 
  • How to set up a crisis communications plan and assign the right spokesperson for your crisis;
  • How to handle traditional and social media during a crisis.
  • How to limit the impact of any crisis on your company, your reputation and your career.   

CHAPTER OVERVIEW:

  1. INTRO
  2. CHAPTER 1: THREAT OR OPPORTUNITY?
  3. CHAPTER 2: CRISIS MANAGEMENT VS. CRISIS COMMUNICATION
  4. CHAPTER 3: WHY SHOULD YOU PERSONALLY CARE ABOUT CRISIS COMMUNICATIONS?
  5. CHAPTER 4: POSSIBLE SOURCES OF CRISIS
  6. CHAPTER 5: PLANNING FOR THE WORST
  7. CHAPTER 6: TYPES OF CRISIS
  8. CHAPTER 7: PLAY OFFENSE RATHER THAN DEFENSE
  9. CHAPTER 8: WRONG STRATEGIES DURING CRISIS
  10. CHAPTER 9: STAGES OF A CRISIS
  11. CHAPTER 10: THE ACUTE STAGE - CRISIS MANAGEMENT
  12. CHAPTER 11: STRATEGY SET-UP
  13. CHAPTER 12: COMPANY SPOKESPEOPLE IN CRISIS
  14. CHAPTER 13: THE ROLE OF LAWYERS IN CRISIS COMMUNICATION
  15. CHAPTER 14: THE ROLE OF TRADITIONAL MEDIA IN CRISIS COMMUNICATIONS
  16. CHAPTER 15: THE ROLE OF SOCIAL MEDIA IN CRISIS COMMUNICATIONS
  17. CHAPTER 16: PROACTIVE COMMUNICATION: STRUCTURE YOUR MESSAGE
  18. CHAPTER 17: REACTIVE COMMUNICATION: ANSWER TOUGH QUESTIONS UNDER STRESS
  19. CHAPTER 18: MEASUREMENT: HOW YOU ARE DOING
  20. CHAPTER 19: INTERNAL COMMUNICATIONS DURING CRISIS
  21. CHAPTER 20: LEADERSHIP AND CRISIS COMMUNICATIONS
  22. CONCLUSION

Order the online video course

To watch the online video course, you just need to order it using the button below. That way, you will gain access to the course and you can watch it here, on our video academy website.

Price: 47 EUR
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Order the online video course + 60 minutes of consultation with Cristina Muntean on this subject.

When you order the online video course including the consultation, you will receive extra individual care from Cristina, which will answer your questions in this course's topic.

Price: 97 EUR
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