ONLINE VIDEO COURSE

CRISIS: RISK OR OPPORTUNITY?

The Basics of Crisis Communications For Everyone

Do you know the difference between crisis management and crisis communications? How about your crisis communications plan - do you know if you are part of your organization's crisis response team and in which situations you may become your company's spokesperson?

Mastering crisis communications has become a must-have skill for every expert and manager in organizations. The recent Corona crisis showed us that no one is safe: next time when the crisis hits, it might be you who might be in the hot seat. Are you ready to protect your company's reputation and turn a crisis into an opportunity?

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FOR WHOM THIS VIDEO COURSE IS:

In this course you learn how to master crisis communications for your organization. You should consider taking it if you are:

A junior PR person striving to become better at crisis communications;
An entrepreneur who cannot afford a PR agency to manage your crisis communications;
An expert or corporate manager if you know that you could become a part of the crisis response team in your organization;
A lawyer who would like to know more about crisis communications from the perspective of a communicator.

WHAT YOU WILL TAKE AWAY?

In this video course you will learn:

What crisis communications is compared to crisis management;
Different types of crises and the different stages a crisis can take.
What are the most probable sources of crisis for your company;
How you can recognize a crisis in time and get ready for it;
How to set up a crisis communications plan and assign the right spokesperson for your crisis;
How to handle traditional and social media during a crisis.
How to limit the impact of any crisis on your company, your reputation and your career.

CHAPTER OVERVIEW:

INTRO
CHAPTER 1: THREAT OR OPPORTUNITY?
CHAPTER 2: CRISIS MANAGEMENT VS. CRISIS COMMUNICATION
CHAPTER 3: WHY SHOULD YOU PERSONALLY CARE ABOUT CRISIS COMMUNICATIONS?
CHAPTER 4: POSSIBLE SOURCES OF CRISIS
CHAPTER 5: PLANNING FOR THE WORST
CHAPTER 6: TYPES OF CRISIS
CHAPTER 7: PLAY OFFENSE RATHER THAN DEFENSE
CHAPTER 8: WRONG STRATEGIES DURING CRISIS
CHAPTER 9: STAGES OF A CRISIS
CHAPTER 10: THE ACUTE STAGE - CRISIS MANAGEMENT
CHAPTER 11: STRATEGY SET-UP
CHAPTER 12: COMPANY SPOKESPEOPLE IN CRISIS
CHAPTER 13: THE ROLE OF LAWYERS IN CRISIS COMMUNICATION
CHAPTER 14: THE ROLE OF TRADITIONAL MEDIA IN CRISIS COMMUNICATIONS
CHAPTER 15: THE ROLE OF SOCIAL MEDIA IN CRISIS COMMUNICATIONS
CHAPTER 16: PROACTIVE COMMUNICATION: STRUCTURE YOUR MESSAGE
CHAPTER 17: REACTIVE COMMUNICATION: ANSWER TOUGH QUESTIONS UNDER STRESS
CHAPTER 18: MEASUREMENT: HOW YOU ARE DOING
CHAPTER 19: INTERNAL COMMUNICATIONS DURING CRISIS
CHAPTER 20: LEADERSHIP AND CRISIS COMMUNICATIONS
CONCLUSION

Order the online video course

To watch the online video course, you just need to order it using the button below. That way, you will gain access to the course and you can watch it here, on our video academy website.

Price: 3477 EUR

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Order the online video course + 60 minutes of consultation with Cristina Muntean on this subject.

When you order the online video course including the consultation, you will receive extra individual care from Cristina, which will answer your questions in this course's topic.

Price: 9387 EUR

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